top of page

Write for Us

You can now submit your articles for guest publication in the ABM Answered Newsroom.

ABM Answered Photo.png

Why write for ABM Answered?

Are you passionate about Account-Based Marketing (ABM) or innovative marketing strategies? ABM Answered is a leading platform for ABM professionals, demand generation experts, and B2B marketers seeking insights, strategies, and inspiration. Our audience includes marketing and sales leaders, ABM managers, demand generation specialists, agency professionals, and business owners who are shaping the future of B2B marketing. With thousands of engaged readers each month, ABM Answered is your opportunity to share your expertise and make a meaningful impact.

So, what exactly are we looking for?

Tone of Voice

At ABM Answered, we aim to keep things casual and approachable. Let your personality shine through your writing while educating and engaging our readers in a friendly, conversational tone. Authenticity and enthusiasm go a long way in making your content resonate.

Word Count Guidelines

We’re looking for comprehensive, well-thought-out articles that fall between 1,000 and 2,500 words. This ensures your insights are both detailed and actionable, providing maximum value to our audience.

Linking Policy

Each contributor will have their own author bio, where you can include one personal link, such as your LinkedIn profile or website. Within the article, you may include one relevant link where appropriate to add value. All statistics or data referenced should include links to reliable sources. Please avoid adding commercial links in the main body of the article, as all links will be reviewed prior to publication.

Content Expectations

We’re seeking articles that are relevant, insightful, and engaging for our audience. Visit our articles page to familiarize yourself with the type of content we publish. Posts featuring actionable tips, unique perspectives, credible statistics, and timely topics are especially appreciated.

Quality and Readability

While minor errors can happen, we appreciate content that is proofread and polished before submission. Articles should be written in clear, error-free British English (e.g., "programme" not "program," "football" not "soccer"). Structure your content with compelling headings and subheadings to improve readability and make it easier for readers to navigate your insights.

How to Submit

Please email your full article or pitch ideas to team@abmanswered.com. Be sure to include your name and contact details in the email. Use the subject line ‘ABM Answered Guest Post’ for clarity.

Please note:

  • ABM Answered retains the right to make minor edits to your submission for spelling, grammar, and formatting.

  • Titles may be adjusted where appropriate to better fit our audience.

  • We may include relevant images to enhance your article’s presentation.

  • Once published, we encourage you to share the article across your social media platforms to maximize its reach.

  • We aim to respond within one week. If we decide not to publish your work, you will receive feedback explaining why.

  • All approved posts will appear on the ABM Answered website and be promoted across our social media channels. Exceptional articles may also be featured in email campaigns and special promotions.

  • Please refrain from submitting completed articles unless we have confirmed the topic with you in advance.

Topics We're Interested In:

We’re always on the lookout for fresh perspectives, actionable insights, and thought leadership in areas such as:

​

  • Account-Based Marketing (ABM): Strategy, tactics, success stories, and lessons learned.

  • Demand Generation: Campaign planning, lead nurturing, and conversion strategies.

  • Sales and Marketing Alignment: Best practices for bridging gaps and driving collaboration.

  • Customer Retention and Expansion: Strategies for upselling, cross-selling, and delighting customers.

  • B2B Marketing Technology: Tools, platforms, and innovations that enhance ABM and demand generation.

  • Content Marketing for ABM: Personalization, content creation, and distribution strategies.

  • Metrics and Analytics: Measuring ROI, KPIs, and success in ABM campaigns.

  • Experiential Marketing: Creative approaches to ABM that stand out.

  • Diversity, Equity, and Inclusion (DE&I): Its role in marketing teams and campaigns.

  • Career Development in ABM: Tips, tools, and insights for professionals in the field.

bottom of page