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How to start Account-Based Marketing? (ABM)

ABM is a highly targeted B2B marketing approach where you treat individual accounts as markets in their own right. Instead of casting a wide net, you go deep on the accounts that matter most.

It’s smarter, not harder marketing with personalized campaigns, tighter sales alignment, and a clearer ROI.

There are three common ABM approach (1:to:1 - 1:to:few - 1:to:many)

Take the 30 second quiz below to find out what ABM approach your company should start with.

🚀 Step-by-Step: How to Start ABM

1. Align Sales and Marketing Early
2. Build Your Ideal Customer Profile (ICP)
3. Create a Tiered Target Account List
4. Map Key Stakeholders
5. Personalize Your Messaging & Content
6. Choose the Right ABM Tech Stack
7. Launch, Measure, Iterate

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