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What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a focused go-to-market strategy where sales and marketing teams collaborate to target, win, and grow specific high-value accounts. Unlike broad demand generation or "spray-and-pray" tactics, ABM concentrates resources on closing key accounts.

Core principles of ABM

  • Targeted Focus: Zeroing in on high-value accounts.

  • Personalization: Crafting tailored messaging and campaigns for each account.

  • Sales & Marketing Alignment: Teams working closely together.

  • Account-Level Metrics: Tracking progress and success at the account level.

Why ABM?

ABM is rapidly gaining traction, with companies reporting:

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  • 171% increase in average contract value.

  • 208% boost in revenue.

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It’s the strategic way to grow smarter and close bigger deals.​​

Our Community Answer

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