- HubSpot ABM: Starts at £695/month. Offers account targeting, personalisation, and CRM integration.
- LinkedIn Sales Navigator: From £79.99/month. Focuses on lead recommendations, CRM integration, and network mapping.
- Clearbit: From £79/month. Provides data enrichment, visitor insights, and dynamic form shortening.
- Leadfeeder: From £79/month. Identifies website visitors and integrates with tools like HubSpot and Salesforce.
- Terminus: Custom pricing. Combines multi-channel campaigns, precise targeting, and consolidated reporting.
Quick Comparison
Tool | Starting Cost (Monthly) | Key Features | Ideal For |
HubSpot ABM | £695 | Account targeting, CRM integration | Teams using HubSpot CRM |
LinkedIn Navigator | £79.99 | Advanced lead search, network mapping | Teams focused on LinkedIn ads |
Clearbit | £79 | Data enrichment, visitor insights | Data-driven campaigns |
Leadfeeder | £79 | Website visitor tracking | Lead generation |
Terminus | Custom | Multi-channel campaigns, reporting | Scalable ABM efforts |
These tools can help small marketing teams implement effective ABM strategies without overspending. Read on to learn more about each tool's features, pricing, and use cases.
The Best ABM Tactics for 2025 (Account-Based Marketing)
1. HubSpot ABM
HubSpot offers ABM tools designed for small marketing teams, but they come with a cost. These features are only available through the Marketing Hub Professional and Enterprise plans.
The Professional plan starts at £695 per month, covering three user seats and 2,000 marketing contacts. It includes key ABM features like account targeting, personalisation tools, and automated workflows. However, there's also a one-time onboarding fee of £2,575.
For teams needing more advanced tools, the Enterprise plan starts at £2,900 per month. This plan supports 10,000 contacts, comes with five user seats, and includes advanced reporting and custom analytics. The onboarding fee for this plan is £6,000.
Plan Level | Monthly Cost | Marketing Contacts | Included Seats | Additional Seats (per month) |
Professional | £695 | 2,000 | 3 | £40 |
Enterprise | £2,900 | 10,000 | 5 | £65 |
If you need more marketing contacts, you can purchase additional blocks. For the Professional plan, a block of 5,000 contacts costs £220 per month, while for the Enterprise plan, a block of 10,000 contacts costs £88 per month.
Both plans require an annual commitment. The Professional plan allows monthly payments, but the Enterprise plan requires upfront payment for the year.
HubSpot's ABM tools integrate seamlessly with its CRM, making it easier to bring your marketing efforts together and scale as your needs grow. Up next, see how LinkedIn Sales Navigator can complement your ABM strategy for small teams.
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator provides account-based marketing tools for smaller teams, starting at £79.99 per month. According to a Forrester study, it delivers a 312% ROI over three years and can pay for itself within six months.
Here’s a look at the pricing options:
Plan | Monthly Cost | Annual Cost | Key Features |
Core | £79.99 | £767.90 | Advanced search, lead recommendations |
Advanced | £119.99 | £1,040.00 | CRM integration, team collaboration |
Advanced Plus | Custom | From £1,280.00 | Custom features, dedicated support |
Sales Navigator goes beyond pricing by combining tools like Account IQ, which uses AI to summarise account data, and TeamLink, which analyses networks to uncover the best connections into prospect accounts.
"Instead of needing one connection, we now needed to connect with five or six decision-makers – and sometimes many more. As a result, we needed to broaden our reach, and go both deeper and wider within the sales process."
The Relationship Explorer tool maps pathways into target accounts, while Lead IQ gathers key prospect details and sends real-time alerts about decision-makers. Teams can refine their lead searches with over 40 filters and track buyer intent signals to boost their return on investment.
CRM integration ensures data accuracy and helps sales teams stay informed. Will Stephen from BMC Software highlights its impact:
"By seeing updates from prospects, you learn what really matters to them. You're not just talking product – you're talking about their industry and concerns, and it shows you understand them."
The Relationship Mapping feature visually displays stakeholders within key accounts, helping teams navigate complex buying groups and allocate resources effectively.
3. Clearbit
Now integrated into HubSpot as Breeze Intelligence, Clearbit provides powerful tools for account-based marketing (ABM). It helps businesses identify and connect with high-value prospects using data enrichment and visitor insights. For UK teams, Clearbit's pricing starts at approximately £79 per month for its basic Enrichment plan, while the Prospector plan is available for around £799 per month. Its smooth integration with HubSpot enhances ABM efforts even further.
One standout feature is Clearbit's dynamic form shortening. This technology enriches email data automatically, reducing the number of required form fields without compromising data quality. As Gilles Bertaux, Co-Founder and CEO of Livestorm, explains:
"Clearbit is amazing because it lets you remove or autofill unnecessary form fields for better conversions. In the end, conversions are what matter."
The platform also includes a visitor intelligence dashboard, which identifies companies browsing your website before they fill out any forms. This allows teams to reach out proactively. Russell Banzon, VP of Marketing at Gong, highlights this benefit:
"Our best fit prospects now get a frictionless buyer experience and a fast-track to become raving fans."
Clearbit's automated enrichment taps into over 100 data attributes and uses AI to identify top leads, making it especially useful for smaller teams with limited resources. Recent updates have expanded its global reach, doubling its person data to cover over 250 million decision-makers. It now offers accurate, standardised data across all countries and languages, making it a strong choice for international campaigns.
For small marketing teams, Clearbit offers a range of tools to maximise efficiency, including real-time lead scoring, automated data enrichment, dynamic form shortening, and website visitor identification for proactive outreach. Features like corporate hierarchy mapping also help ensure accurate lead distribution.
Integrated seamlessly with HubSpot's ABM ecosystem, Clearbit ensures a continuous flow of data between systems. Its AI-driven tagging system can identify over 1,500 specific B2B characteristics, enabling precise targeting and personalised campaigns at scale.
4. Leadfeeder
Leadfeeder helps turn website visitors into actionable leads by identifying companies that visit your site, even remotely. It uses advanced IP tracking to spot these companies while automatically filtering out bots and ISPs to maintain lead quality.
The platform offers tiered pricing based on website traffic. Paid plans start at £79 per month (billed annually) for up to 50 identified companies, with costs increasing as visitor volume grows. A free plan is available for smaller businesses, though it’s limited to 100 identified companies and seven days of data retention.
Visitor Volume (Companies) | Monthly Cost (Annual Billing) |
Up to 50 | £79 |
51-100 | £95 |
101-200 | £114 |
201-400 | £172 |
"By using Leadfeeder we've increased the amount of qualified sales leads by 34%"
Leadfeeder integrates seamlessly with tools like HubSpot, Salesforce, and Slack, enabling automated lead syncing and real-time alerts when target accounts visit your site. Through Zapier, you can connect Leadfeeder to over 5,000 other apps, creating automation workflows that simplify your processes.
Recent updates have improved the accuracy of company identification, with 9 out of 10 customers rating its data quality highly. Features like custom segmentation allow you to focus on high-priority companies, while the Google Ads integration highlights the most effective keywords. The visitor intelligence dashboard provides insights into how target accounts engage with your content, helping you fine-tune your strategies. Additionally, Leadfeeder complies with GDPR regulations, making it a safe choice for teams working in European markets.
Although some users mention challenges with identifying individual visitors, the platform’s company-level insights and automated lead qualification processes make it a strong tool for improving account-based marketing (ABM). Its integrations and targeting capabilities enhance ABM workflows and deliver a solid return on investment.
5. Terminus
Terminus brings sales, marketing, and operations together, making it easier for small teams to coordinate their go-to-market efforts. It has consistently been recognised as a G2 leader in ABM for 17 straight quarters, showcasing its dependability for smaller organisations.
The platform's data studio allows precise targeting using both first- and third-party data, while its measurement studio provides consolidated reporting to track campaign outcomes. Small teams can take advantage of its multi-channel features, including B2B advertising, website personalisation, and chat tools.
Key Performance Metrics | Average Customer Results |
Pipeline Growth | 684% increase |
Sales Outreach Efficiency | 200% improvement |
Close Rates | 80% increase |
Average Deal Size | 33% increase |
Stage 1 and 2 Deals | 30% increase |
These results are further boosted by Terminus's seamless integration with popular marketing tools like HubSpot, Salesforce, Microsoft Dynamics 365, and Google Analytics. This compatibility allows teams to enhance their ABM strategies without overhauling their existing tech stack.
The platform is also quick to implement, as highlighted by Secure-24's Chief Marketing Officer, John Bonapace:
"In less than six weeks, we launched our first campaign on Terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the Terminus team we work with and their level of knowledge, commitment, and skill."
This efficient setup process makes it an excellent choice for teams with limited resources.
Terminus offers tailored plans and delivers impressive ROI. Hannah Kranich, Director of Global Digital Marketing, shared:
"We drove $34 in closed revenue and $45 in pipeline for every dollar spent."
Recent updates have improved its usability for smaller teams:
- Enhanced targeting options with lower CPMs and reduced ad fraud
- Direct CRM integration for easier data management
- Flexible pricing without mandatory 12-month contracts
Jennifer Leaver, Director of Integrated and Account-Based Marketing, noted the platform's impact:
"With Terminus, we saw a 2x increase in pipeline, 58% increase in opportunities created, 3x increase in revenue, and 173% increase in average deal size with our SMB accounts."
While some users mention the interface can be tricky, Terminus's expert support ensures small teams can fully leverage its features.
Next Steps
Now that you've explored the top tools, it's time to map out your plan.
Start by using your CRM and existing targeting strategies. Take a close look at your current setup. Many teams already implement personalised account-based selling, so focus on choosing tools that work seamlessly with your CRM to simplify processes.
Keep an eye on these emerging technologies, which could make a big impact on your ABM approach:
Emerging Technology | Expected Impact |
AI-validated ICPs | Smarter, dynamic customer profiling |
Real-time Analytics | Instant insights into campaign performance |
Hyper-personalisation | AI-driven tailored content |
Predictive Targeting | More precise account selection |
"AI isn't just a tool - it's a game-changer. It helps streamline advertising, supercharge data analysis, and boost efficiency, paving the way for stronger results and higher ROI."
For smaller teams, high-end tools might not be essential. There are affordable options for every phase of ABM development. Focus on these key features:
- Account segmentation and scoring
- CRM integration
- Multi-channel campaign management
- In-depth analytics
- Sales enablement tools
When rolling out your solution, stick to strict brand guidelines and ensure strong security measures. Regularly evaluate how your ABM programme is performing to support future investments as your team expands.
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