Right, so that was annoying… I was 2 hours into writing this report in the website editor, accidentally clicked out of it, and lost all my work. I think I’ll stick to writing these in Word where auto-save is a feature from now on and transport across. The good news for you is I’m going to condense everything I just wrote due to frustration :)
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Welcome back ABMers! Hope the new year hasn’t chewed you up too badly. Here’s what’s been going on for us and how you can get involved.
January ABM Incubator Insights & Milestones:
Core team:
We will soon be welcoming one new member to the ABM Answered Team, Maxime Dury, who will be taking charge of our Product Marketing.
We now have 5x ‘ABM Answered Originals’ (Products) and as any good marketer knows, content is good but distribution is always better. Well the same applies to products. Each product will be getting their own identity - thanks Davis Potter for the advice - and their own GTM plan.
ABM Products:
Overall, we are very happy with the direction we’re heading and have strong signals from the market that ‘Unbundling ABM’ and building specific point solutions is the way forward.
We aim to accelerate the adoption of ABM within organisations and the $60k+ all-encompassing traditional solutions seem to be more of a deterrent.
Mixed Reality Rooms, is ticking along nicely and the amount of customer experiences being deployed is beginning to ramp up with everyone returning back after the festive break.
We also signed a contract with the leading provider of managed print services and office technology solutions across the United States. The most exciting aspect of this partnership is that we will be incorporating AI into our experiences for the very first time which will offer a truly unique and personalized experience for every guest/user (not just at an account level).
Battlecards, championed and designed by Henry Clark and Ellie Barlow (SecurityHQ), launched and received a lot of interest, particularly among cybersecurity companies.
We were pleased to see that the product worked exactly as planned and it delivered deep enough account intelligence for it to be meaningful. Our challenge was actually onboarding. Turns out that all companies, even if very similar (size, industry, technographics etc.), all had their own nuances around language and what they found important, requiring us to adapt each report. To overcome this we are introducing ‘Done-for-you’ model for Battlecards in February until we can adapt the self-serve dashboard.
Reddit Tool, got a big UI makeover (see pics). It can now scan up to 100,000 comments across Reddit/Sub-reddits within your niche and help you understand your customer pain points/needs by grouping the data and making it more visual.
Similar to Battlecards, we’re going to be offering a ‘Done-For-You’ model to begin with before rolling out the self-serve SaaS model. You want outcomes after all, not training sessions.
The ABM Answered Library, our HERO Product, has officially launched! We have started to onboard guests - If you have been interviewed you will receive an invite from Hajar shortly, granting you access - and the feedback has been good.
A significant portion of people requesting access are those who are early on in their ABM journeys and even some who have not even started yet - unfortunately this is still invite only to keep the quality of insights high. Other signs we are on the right path is we are seeing more companies adopt this video library/resource format. Conveniently, we are already working on the next upgraded version that will make this resource 10x more powerful.
Campaign Planner, our latest tool in the works and V1 Built. We will be opening it up to the ABM Answered Community for early access in February. Stay tuned, big things coming!
ABM Answered: On-the-road (Events/Talks)
We ran two ABM Answered in-person sessions in January where we covered the basics of ABM and how companies are transitioning from traditional lead generation to an account-based GTM approach.
One International group caught me off guard and in true ABM fashion, gifted me with a personalised certificate and plaque to show their appreciation. This one hit me in the feels.
Community & Collaboration:
The ABM Answered community is growing with new and soon-to be members (future interviews).
Jordan Ayres
Ross Howard
Bob Hanson
Debjit Sen
Freya Ward
Dan Smith
Shalev Sabeg
Steve Armenti
Sophie Ward
Ed Howell
Panagiotis Sisamos
We have some new interview formats coming in February - which will be VERY GOOD for you.
While interviewing Jordan Ayres we realised toward the end that it would probably be more beneficial to start running live walk-thru sessions on how to run LinkedIn and Google PPC Ads - step-by-step. We will be doing the same with account-based outbound motions too.
Future Products:
In January we had 3x members pitch us new ideas to work on. We will be scoping them out in February and adding any viable ones to the below list. In the meantime, we are currently running a poll to decide what we build next that you can find on our website (ABM Products).
Our Focus for February 2025:
Launch the campaigner tool - in partnership with the ABMers who have helped shape it.
Crowdsource final votes on the next tool we should build next.
Launch AI functionality within the Mixed Reality Rooms platform for Flex.
Run 30 more interviews with ABMers, specifically based in London as we gear up for our first London event in the summer.
Help Maxime get up-to-speed with what he needs to begin creating brands for each of these products.
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