Howdy ABMers - I forgot to post this and it was collecting dust in drafts but here is what happened in February.
February ABM Incubator Insights & Milestones:
ABM Originals [Products]:
Maxime in two weeks has hit the ground running and started shaping our new brand identities for each of the products we have built and we’ve run our first product webinar on how to use Reddit.
Our Reddit tool (RealBuyerPain.com), designed by Henry Clark, has been rolled out and launched. It helps you compile thousands of Reddit's comments in one dashboard, organizing them by topic, sentiment, and competitor mentions. Marketers can quickly spot trends, such as a surge in dissatisfaction with a competitor or price hikes leading to renewal churn. It also provides a direct window into the language buyers use, making it easier to craft messaging that resonates. Whether you’re running competitive takeout campaigns, refining your product marketing, or aligning your sales team with real buyer pain points, our tool now delivers the intelligence you need to create smarter, more effective campaigns.
What’s coming for RedLens: next week we will be rolling it out as its own brand and onboarding the first 10x customers on our waitlist who will be getting a one-time lifetime deal.
Mixed Reality Rooms, we released our new enablement deck; sharing our latest customer tactics and best practices on how to leverage these experiences to book in more engagements with with your target accounts. We also integrated conversational AI into the platform for the first time which means that all experiences can now be personalised at an attendee level not just an account level, providing you with better engagement. We also purchased a licence for a tool that creates AI skyboxes and it’s been pretty impressive. In addition to this we finished onboarding our latest enterprise customer, Flex, who will be using these experiences to train their sales teams on how to close accounts.
What’s coming for Mixed Reality Rooms: for the next few months we will be focusing on enhancing our AI tools and ideally get it to a place where it begins moulding the experiences around guests even before they’ve joined the experience based on data and triggers in your CRM - https://veed.io/view/8d2ac247-a8e5-4d6a-bac7-18e0251a8c2f
Our Campaign Planner, (proposed new name: Accellio) our latest tool being built has started to receive feedback from the community. It’s designed to give you a high-level ABM campaign plan based on the knowledge of our ABM community of over 1,000 marketing insights which is then further validated by human ABMers in your industry. The goal of it is to connect you with your peers as ABMers often work alone or in small teams and provide you with the confidence to get started, knowing you’re on the right path.
What’s coming for Accelio: the plan is to get more feedback through March to ensure that we are building something truly useful for others ABMers early on in their career. The truth is it’s too early to tell whether the product as it is now, is a significant improvement on existing AI solutions.
The ABM Answered Library - added an additional 75 videos to the library.
Battlecards, (proposed new name: MatchPoint), is at a similar stage as RedLens and will have its new brand identity being rolled out next week. Onboarding the first customers will be done over 1:to:1 calls to ensure that the battlecards we are generating are accurate and effective.
Community, Content and Collaboration:
Following the previous month's poll on what should we build next, surprisingly, the pain most marketers wanted solving was the amalgamation of data (1st-party all the way down to 5th-party). We are still early on in shaping how this product will look but what we do know is ABMers in general do prioritize 1st party data over third-party data (and rightly so) so there will most likely need to be some weighted component here long-term to ensure that the marketers using this data are not overwhelmed and can focus on what matters.
As a next step, we are going to be working with those marketers that suggested this tool to craft out a valid solution.
In addition to this I had multiple people reach out to ask if we knew of any companies hiring and on the other side a few companies reaching out to see if we know of any good ABMers looking for a new role. With this in mind we are looking to launch an ABM Answered job board to help with this pairing process.
Forwards ever backwards never,
Sam
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